Behavioural Sociologist and Mass Communication Scholar. ILM-certified coach. Environmentalist. Ecofeminist. Vegetarian. Animal Lover. Former Journalist. PR Academic and Convert. Young scholar mentor. Championing research-led teaching. Empowering disempowered and always advocating.
In times when some people go to elections to choose hate over hope and collaboration, a beautiful initiative emerged on Facebook. The initiative is a chain where we send one book we love to a stranger, and get some sent to us by other strangers. In this initiative people from all over the world send…
There has already been a growing debate on John Lewis traditional Christmas campaigns, seen as the most expected marketing event of the year. The excitement goes that far that some are already wandering whether we can again expect an emotional campaign from a popular British retailer. The date has already been announced, 11th November is…
Netflix started to broadcast second season of its series ‘Touch’. The series has already been broadcast in the United States (where it ended in 2015). In the UK, the first season of the series was broadcast last year (just that I did not see it until this year), and yesterday we were able to start…
For those of us who love the Big Bang Theory, Sky has turned out to be a quite handy subscription as they started to broadcast the 10th season. For me, this came in the perfect moment as I just finished watching the 9th season on Netflix. For those who are not watching the series yet,…
It is well known from previous blogs (see here and here) I am a fan of time travelling and series that portray social relations, and I will watch everything that offers those types of story line. Clearly, this preference has led to a strong attachment to Netflix as they indeed offer a lot to time travelling lovers like…
I read last week that Netflix has an information on when viewers get hooked up with a series. According to the information, viewers get hooked up to a series when watching episodes between two and eight (Kastrenakes, 2015). At first I raised my eyebrows, but then I thought about it again. Indeed, when I recently…
I finally managed to see The Hunger Games: Mockingjay Part 2 movie, the last part in a series of four movies made based on books by Suzanne Collins. I missed it when it was available in the cinema due to obligations with research, and then it took a while until I managed to see it…
The majority in the UK has voted to leave the EU. It is not a massive majority of the country, but it is the majority of those who voted in the referendum. This referendum result presents a victory of the Leave camp and UKIP that has been campaigning to leave the EU for a long…
While the public in the UK is largely divided about the upcoming in/out referendum on UK’s future in the EU, it seems that major newspapers in the UK have been working hard to decide on the outcome of the referendum and make the Leave scenario happen. New analysis of coverage of the EU referendum in the…
Until the last year, those of us who are still attached to more traditional media while embracing new technologies, had a hope that the traditional media are not losing battle with the new media. For example, since 2005 Ofcom reports were systematically showing that the TV would be most missed media if it was not…
I run into a few forum discussions of prospective students wondering if they can get rich if they study marketing. At first I thought it was a very weird question because when I was deciding what to study long time ago in 1998, I did not even think of the financial aspect of my choice. I…
According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part of the communication process and it has a psychological motivation dependent on interpretation of the message receiver and the social context (Lynch 2002; Meyer 2000). Majority of the research and available knowledge focuses on the…
A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The company installed, as it was discovered, false devices to hide the actual amount of emissions and cheat on controls. Nevertheless, the company marketed their cars in the US as environmentally friendly while cars actually produced…
We have been hearing for a while that British M&S is doing fine with M&S Food but not so well with fashion. This is despite the fact M&S offers traditionally good quality clothes. The situation in the fashion department looked improved with rise in sales, however, in 2015 a new decline has been reported (Butler,…
The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that…
Since the turn of a new millennium, there seems to be an uprising in focus of many films and series on time travelling and the dark future ahead of us. It is enough to see the saga on The Hunger Games that offers the most exaggerated criticism of our current situation as well as criticism of…
On my recent trip to Austria, we accidentally ended up in a bar where prostitutes are hanging out and waiting for customers. The reason why we did not figure out what is going on is that these bars are not called clubs or brothels or anything that would lead a tourist to believe what the…
I watched a movie “Burlesque” the other day. It is an old movie (from November 2010), but I only saw it the other day. I just have to comment even though it is not a new movie, because it made an impression on me and I am still thinking about it. The movie received a…
Chanel’s new campaign “Chance Eau Vive” launched in June 2015 features Chanel girls bowling with Chanel perfume while wearing Chanel’s new Haute Couture collection. Chanel’s girls are bowling with new Chanel perfume that serves both as a bowl and a pin, or a set of pins as the advert shows. When one Chanel girl hits…
On Saturday, 18th July 2015, I accidentally ended up at Heckyfest festival in Kirklees. It was a nice festival and I really enjoyed it. During the festival, I had to go to the toilet so I went to Lidl, which was across the road from the park where the festival was organised. As I don’t…
The economic crisis in the EU, and in Greece in particular, has brought immense criticism of banks accused of fuelling the crisis, and getting away with it at the expense of ordinary citizens who suffer the consequences. Many questioned why national Governments saved banks since banks are privately owned businesses registered for profit only. The…