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Uncategorised

#Book Review: Tom Lake

Author: Ann Patchett Tom Lake was recommended by a colleague from the College of Communication and Information Sciences, at the University of Alabama. Together, the three of us (for now) have formed a book club and previously, we read The Library by Bella Osborne. I did not know what to think of the book as

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Books, Uncategorised

#Book Review: The Lost for Words Bookshop

Author: Stephanie Butland The Lost for Words Bookshop is another beautiful story of community, support, friendship, and love. However, this story is more than that because it is also a story of domestic abuse. What is more, it is also a story of early socialization and how it impacts adult life. It is well known

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# Women and #Leadership in Public Relations

CALL FOR BOOK CHAPTERS Women and Leadership in the Public Relations Industry: An International Perspective. London: Rutledge Editor: Dr Martina Topić, Leeds Beckett University, UK (M.Topic@leedsbeckett.ac.uk) As part of the EUPRERA project on Women in Public Relations, which I lead, I have so far edited and released four reports and one journal article based on

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Communication, TV Series, Uncategorised

#On Netflix and the Future of TV Series

I read last week that Netflix has an information on when viewers get hooked up with a series. According to the information, viewers get hooked up to a series when watching episodes between two and eight (Kastrenakes, 2015). At first I raised my eyebrows, but then I thought about it again. Indeed, when I recently

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Communication, Marketing communication, PR, Uncategorised

#About Humour in Marketing and Advertising Communication, and Tesco’s Valentine’s Day Campaign

According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part of the communication process and it has a psychological motivation dependent on interpretation of the message receiver and the social context (Lynch 2002; Meyer 2000). Majority of the research and available knowledge focuses on the

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Communication, CSR, Marketing communication, PR, Uncategorised

#More than Just a Car? A Comment on Volkswagen’s New Campaign

A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The company installed, as it was discovered, false devices to hide the actual amount of emissions and cheat on controls. Nevertheless, the company marketed their cars in the US as environmentally friendly while cars actually produced

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Communication, Marketing communication, PR, Society, Uncategorised

#Time for a Royal Visit to M&S?

We have been hearing for a while that British M&S is doing fine with M&S Food but not so well with fashion. This is despite the fact M&S offers traditionally good quality clothes. The situation in the fashion department looked improved with rise in sales, however, in 2015 a new decline has been reported (Butler,

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Communication, Marketing communication, Uncategorised

#A Comment on Tesco’s New Campaign

The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that

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