Chanel has recently released a new advert as part of the chapter 18 of their famous ‘Inside Chanel’ campaign. What […]
#Chanel and Bags for Men: A Comment on the New Campaign Read Post »
There has already been a growing debate on John Lewis traditional Christmas campaigns, seen as the most expected marketing event
#And then suddenly…Burberry! Read Post »
I run into a few forum discussions of prospective students wondering if they can get rich if they study marketing.
#Will You Get Rich if You Study Marketing? Read Post »
According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part
A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The
#More than Just a Car? A Comment on Volkswagen’s New Campaign Read Post »
We have been hearing for a while that British M&S is doing fine with M&S Food but not so well
#Time for a Royal Visit to M&S? Read Post »
The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills
#A Comment on Tesco’s New Campaign Read Post »
Chanel’s new campaign “Chance Eau Vive” launched in June 2015 features Chanel girls bowling with Chanel perfume while wearing Chanel’s
#Chanel’s New Campaign: Emancipation Continued, and a New Communication Focus Read Post »
The economic crisis in the EU, and in Greece in particular, has brought immense criticism of banks accused of fuelling
#Emotional Advertising and the Banking System Read Post »