#About Humour in Marketing and Advertising Communication, and Tesco’s Valentine’s Day Campaign
According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part […]
According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part […]
A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The
#More than Just a Car? A Comment on Volkswagen’s New Campaign Read Post »