Journal Articles

M.Topić, R. Hogg-Woodmansey (under review). “It was extremely demanding and stressful, absolutely exhausted me to the point I’d cry” – Young Women and the Career in Fashion Public Relations in the UK.

M.Topić, G. Bridge, R. Tench (under review). Mirroring the Zeitgeist: An Analysis of CSR Policies in the UK’s Food, Soft Drink and Packaging Industries.

M. Topić (under review). Just a Greenwash? Bernays’ Torches of Freedom and Women’s Equality.

M.Topić (under review). ‘It’s something that you should go to HR about’ – Banter, Social Interactions and Career Barriers for Women in the Advertising Industry in England

M.Topić (under review). An Inquiry into the Experiences of Women in Advertising Industry.

M.Topić, A. Diers Lawson, S. Kelsey (under review). Women and the squander cycle in food waste in the United Kingdom: An Ecofeminist and Feminist Economic Analysis.

M.Topić (2020). The Sourcing of Stories on Sugar and the Supermarket Industry in the British Press. The Qualitative Report 25(5), 1196-1214. Retrieved from

Martina Topić, Maria João Cunha, Amelia Reigstad, Alenka Jelen Sanchez, Ángeles Moreno (2020). Women in Public Relations (1982-2019). Journal of Communication Management. Early Cite:

L. Ebanks; S. Beresford; M.Topić (2019). ‘Thanks, but it is more about interacting with fans for us’: Twitter Communication between BBC’s Sherlock and NBC’s Hannibal Fans and Producers. The Journal of Social Media in Society 8(1), 146-177. Paper available here:

M. Topić (2018). Not Bloke-ified enough? Women Journalists, Supermarket Industry and the Debate on Sugar in the British Press (2010-2015). Newspaper Research Journal 39(4), 433-442.

L.Rohwer, M. Topić (2018). The Communication of Corporate-NGO Partnerships: Analysis of Sainsbury’s Collaboration with Comic Relief. Journal of Brand Management 26(1), 35-48.

M.Topić; R. Tench (2018). Evolving Responsibility or Revolving Bias? The Role of the Media in the anti-sugar debate in the UK Press. Social Sciences 7(10), 181. Available at this link.

R.Tench; A. Moreno; M. Topić (2017). Male and Female Communication, Leadership Styles and the Position of Women in Public Relations. Interactions: Studies in Communication and Culture 8(2-3), 231-248.

E. Gilmer, M. Topić (2017). Hillary Clinton and the Media: From Expected Roles to the Critique of Feminism. The Qualitative Report 22(10), 2533-2543.  Download from this link

M. Topić (2017). A Dancing Nation – Cultural Sociology of Dancing in Israel: An Introduction. Israel Affairs 23(6). Paper available here

M.Topić (2017). Film Review: Ida’s Dance Club. Israel Affairs 23(6). Paper available here

V. Hasenmeyer, M. Topić (2017). The Impact of Public Relations on the Pharmaceutical Industry: A Case Study of Living Like You Campaign. Journal of Medical Marketing. Online first

R. Tench, M. Topić (2017). One Step Forward, Two Steps Back? An Analysis of Public Relations Practitioners’ Views on the Position of Women in the PR Industry (2009-2015). Current Politics and Economic of Europe 28(1), 83-105.

M. Topić (2017). “Do you even understand what off the rack means?” Americanization and Jewish Identities in the Television series ‘Friends’. International Journal of Religion and Society 5(2), 119-140. The paper is available here and also here.

I. Gualtieri, M. Topić (2016). Exploring Corporate Social Responsibility and Global and Glocal Practices in Qatar: A Practitioner and Stakeholder Perspective. Arab Economic and Business Journal, Vol. 11, No. 1, pp. 31-54. Download the paper

M.Topić (2016). Dance and Cultural Tourism in Croatia. International Journal of Religion and Society, Vol. 5, No. 2, pp. 47-64. Download the paper here: Dance and Cultural Tourism

M.Topić, R. Tench (2016). The Corporate Social Responsibility in Lidl’s Advertising & Communication Campaigns in Croatia and the UK. The Qualitative Report, Vol. 21, No. 2, pp. 351-376. Link for downloading:

L. Yeomans, M. Topić (2015). Engagement and Empathy Discourses in Corporate Communication: The Case of “The Science of Engagement”. Romanian Journal of Communication and Public Relations Vol. 17, No. 3, pp. 27-41. For downloading click on this link

S. Adams, M. Topić (2015). Towards an Ethical PR? An Exploration into Student’s Ethical Perceptions towards the Sainsbury’s WWI Campaign. International Journal of Ethics, Vol. 3, No. 1, pp. 1-29.  Download the paper here: Paper with Sam

M. Topić (2014). Forging the Reform: Bologna Reform between National and European, and Traditional and Modern. Facta Universitatis: Series in Law and Politics, Vol. 12, No. 1, pp. 21-41. Link for downloading: paper

M. Topić (2013). Religion and the Education system in Croatia: A critique. The South Slav Journal, Vol. 32, No. 1-2, pp. 53-86. Download the paper here: Religion_and_the_Education_system_in_Cro

M. Topić (2011). Nations and Nationalism: Questioning Ernest Gellner’s Theory. Intersticios. Revista sociológica de pensamiento crítico, Vol. 5, No. 1: 47-65. Link for downloading: click here

M. Topić (2010). Nationalism and Ideology: Pavao Ritter Vitezović as a National thinker and/or ideologist? Zbornik Odsjeka za povijesne znanosti Zavoda za povijesne i društvene znanosti Hrvatske akademije znanosti i umjetnosti (Volume of Department of History of the Institute for History and Social sciences of the Croatian Academy of Sciences), Vol. 28, No.-: 107-137 (In Croatian). Link for downloading.

M. Topić (2009). Helping or destroying? Generally Accepted Criticism of the International Monetary Fund and the Media problem – The cases of Argentina and Croatia. Facta Universitatis – Series Philosophy, Sociology, Psychology and History, Vol. 8., No. 1: 9-24. Link for downloading

M. Topić (2009). Gender and Nation: Keeping and Creating the National Identity via Gender oriented Discriminatory policy: The case of Croatia from the nineties. Sociološki pregled (Sociology Review), Vol. XLIII, No. 2: 185-207 (In Croatian). Link for downloading:

M. Topić (2009). Nationalist prejudices and Social distance: From External towards Internal threat. Godišnjak za sociologiju (Yearbook of Sociology), Vol. 5, No. 5: 63-83 (In Croatian).

M. Topić (2009). Media Bias in Elections: How Barack Obama won against Hillary Rodham Clinton. Teme (Themes), Vol. XXIII, No.1: 215-238 (In Croatian). Link for downloading:

M. Topić (2009). (in) Dependence of Women and consequences of that position: Gender, Patriarchy, Upbringing. Sociološka luča (Sociological light), Vol. 3, No. 2: 48-59 (In Croatian)

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