New book by a group of European scholars discusses what constitutes excellent communication. Communication Excellence: How to Develop, Manage and Lead Exceptional Communication has been published by Palgrave (see here) recently, and the authors are Ralph Tench, Dejan Vercic, Ansgar Zerfass, Angeles Moreno, and Piet Verhoeven
The book is a result of 10 years of the European Communication Monitor, the largest survey on Public Relations and Communications professionals. Professionals are asked about their views on the industry and the prediction for future. Results of the Monitor are published in a brochure annually and the research consortium regularly publishes papers and books discussing results against other research and variety of theoretical approaches. This project is the only one of this kind in Europe, and data always includes EU Member States as well as non-EU countries.
This books thus synthesizes knowledge accumulated through a decade of research and offers valuable insight into the communication industry, as well as business communication in a contemporary world.
Instead of dividing the book into chapters, authors creatively divided it to commandments, with which they played with religious terminology. However, this terminology clearly signals trends in the communication industry and persistent views on what will constitute the future of communication as expressed by professionals every year.
Thus, the book is divided to three parts and nine commandments. The part I is entitled ‘Connected Organisations’ and the three commandments suggest that connected organisations are globalised, mediatised and reflective. On the other hand, influential departments (part II) are embedded, datafied and strategized, whereas ambitious professionals (part III) are sagacious, linked and solid.
The book presents a valuable contribution to the current knowledge on the state of business communication and what is perceived as communication excellence. As such, this book can enhance both academic curriculum’s and business practice.
Thank you for reading.