Behavioural Sociologist and Mass Communication Scholar. ILM-certified coach. Environmentalist. Ecofeminist. Vegetarian. Animal Lover. Former Journalist. PR Academic and Convert. Young scholar mentor. Championing research-led teaching. Empowering disempowered and always advocating.
Author: David Nicholls The Understudy is a book by David Nicholls, and another one I re-read albeit with different eyes than when I read it the first time. It is a story of trying to succeed in an industry, which is not meant for people without connections. Interestingly, I started to read this just as…
Author: David Nicholls First, there was one (One Day), and then there was the second one (You Are Here). I really did not think that David Nicholls would do it again, but yet, here we are. You Are Here is another masterpiece on par with One Day, my all-time favourite book. You Are Here first…
Author: Bella Osborne The Library is a book by Bella Osborne, a British author who turned up for me in searches when I was googling about British authors who write about communities following my enthusiasm for books by Libby Page and Sally Page. A few of us decided to form a book club in the…
Amazon delivered ‘An Education’ on Friday. I took it in my hands yesterday afternoon, and I did not go to sleep until I finished it. The book reads like a short history of British journalism as Lynn Barber worked in journalism since the 1970s, thus experiencing enormous changes in the industry and the British society…
The majority in the UK has voted to leave the EU. It is not a massive majority of the country, but it is the majority of those who voted in the referendum. This referendum result presents a victory of the Leave camp and UKIP that has been campaigning to leave the EU for a long…
While the public in the UK is largely divided about the upcoming in/out referendum on UK’s future in the EU, it seems that major newspapers in the UK have been working hard to decide on the outcome of the referendum and make the Leave scenario happen. New analysis of coverage of the EU referendum in the…
Until the last year, those of us who are still attached to more traditional media while embracing new technologies, had a hope that the traditional media are not losing battle with the new media. For example, since 2005 Ofcom reports were systematically showing that the TV would be most missed media if it was not…
A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The company installed, as it was discovered, false devices to hide the actual amount of emissions and cheat on controls. Nevertheless, the company marketed their cars in the US as environmentally friendly while cars actually produced…
The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that…
On Saturday, 18th July 2015, I accidentally ended up at Heckyfest festival in Kirklees. It was a nice festival and I really enjoyed it. During the festival, I had to go to the toilet so I went to Lidl, which was across the road from the park where the festival was organised. As I don’t…