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Communication, CSR, Marketing communication, PR, Uncategorised

#More than Just a Car? A Comment on Volkswagen’s New Campaign

A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The company installed, as it was discovered, false devices to hide the actual amount of emissions and cheat on controls. Nevertheless, the company marketed their cars in the US as environmentally friendly while cars actually produced

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Communication, Marketing communication, Uncategorised

#A Comment on Tesco’s New Campaign

The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that

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