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Dr Martina Topić-Rutherford

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Dr Martina Topić-Rutherford

About Me
Articles
Books
Chapters
Communication and Culture in Organizations, Leadership, and Public Relations: Power, legitimacy, and meaning in contemporary institutions
Cultural Commentary
Fashion Advertising and PR
Talks

marketing

Communication, Marketing communication, Uncategorised

#Will You Get Rich if You Study Marketing?

I run into a few forum discussions of prospective students wondering if they can get rich if they study marketing. […]

marketing, rich, what to study

#Will You Get Rich if You Study Marketing? Read Post »

Communication, Marketing communication, PR, Uncategorised

#About Humour in Marketing and Advertising Communication, and Tesco’s Valentine’s Day Campaign

According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part

advertising, humour, marketing, promotions, Tesco, Valentine's Day

#About Humour in Marketing and Advertising Communication, and Tesco’s Valentine’s Day Campaign Read Post »

Communication, Marketing communication, Uncategorised

#A Comment on Tesco’s New Campaign

The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills

communications, marketing, retail, Tesco, UK

#A Comment on Tesco’s New Campaign Read Post »

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