Behavioural Sociologist and Mass Communication Scholar. ILM-certified coach. Environmentalist. Ecofeminist. Vegetarian. Animal Lover. Former Journalist. PR Academic and Convert. Young scholar mentor. Championing research-led teaching. Empowering disempowered and always advocating.
Chanel has recently released a new advert as part of the chapter 18 of their famous ‘Inside Chanel’ campaign. What is particularly interesting in this campaign is that not only the main film features the story of Gabrielle and invites for emancipation and the freedom of choice of women, but Gabrielle’s bags are also shown…
There has already been a growing debate on John Lewis traditional Christmas campaigns, seen as the most expected marketing event of the year. The excitement goes that far that some are already wandering whether we can again expect an emotional campaign from a popular British retailer. The date has already been announced, 11th November is…
I run into a few forum discussions of prospective students wondering if they can get rich if they study marketing. At first I thought it was a very weird question because when I was deciding what to study long time ago in 1998, I did not even think of the financial aspect of my choice. I…
According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part of the communication process and it has a psychological motivation dependent on interpretation of the message receiver and the social context (Lynch 2002; Meyer 2000). Majority of the research and available knowledge focuses on the…
A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The company installed, as it was discovered, false devices to hide the actual amount of emissions and cheat on controls. Nevertheless, the company marketed their cars in the US as environmentally friendly while cars actually produced…
We have been hearing for a while that British M&S is doing fine with M&S Food but not so well with fashion. This is despite the fact M&S offers traditionally good quality clothes. The situation in the fashion department looked improved with rise in sales, however, in 2015 a new decline has been reported (Butler,…
The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that…
Chanel’s new campaign “Chance Eau Vive” launched in June 2015 features Chanel girls bowling with Chanel perfume while wearing Chanel’s new Haute Couture collection. Chanel’s girls are bowling with new Chanel perfume that serves both as a bowl and a pin, or a set of pins as the advert shows. When one Chanel girl hits…
The economic crisis in the EU, and in Greece in particular, has brought immense criticism of banks accused of fuelling the crisis, and getting away with it at the expense of ordinary citizens who suffer the consequences. Many questioned why national Governments saved banks since banks are privately owned businesses registered for profit only. The…