Teaching and Supervisions

I have experience in teaching undergraduate and postgraduate modules/courses in three countries and three distinctive education systems,  Croatia, the UK, and the USA.

I taught research-informed, research-led and practical modules/courses. In my research teaching, I received high student evaluations due to my passion for conducting research and generating knowledge, as well as my ability to present research findings appealingly and understandably. I genuinely believe that research-informed and research-led education creates the best critical thinkers and problem solvers of the future and I am a big advocate for research-led teaching.

In the teaching of practical modules, I only accept teaching modules where I am fully skilled and have up-to-date knowledge of industry trends. Therefore, I taught SEO, social media management, and WordPress modules. This teaching was hands-on and met industry standards. I do not value practical teaching based on old work experience and I would not agree to teach a module or run a workshop where I am not highly skilled.

Since joining academia in December 2007, I taught a number of modules ranging from Media Systems, Sociological theories, Public Relations Skills, Reporting, Business Journalism, Media Futures, Media and Public Sphere, Communication Ethics and Regulation, SEO, Fashion PR, Popular Culture, Celebrity and Media, and research methods.

Teaching specialism:

SEO

WordPress design

Journalism Practice

Communication history and theory

Fashion Public Relations

Leadership

Professional Ethics

Over the years, I have also successfully supervised a number of undergraduate and postgraduate dissertations, as well as journalism projects. Other than helping students successfully complete their courses and learn how to conduct research, I have also helped many of them publish their findings to further promote their work and help them with employability.

The list of supervised dissertations and projects is below:

Leeds Beckett University

Ph.D Completions

Director of Studies

2020 – Chao-Kai Mao – “Investigation of the Relationship between Internationalization, Firm-Specific Assets and Financial Performance: An Empirical Study of Listed and OTC Firms in Taiwan” (Position after the PhD: Taiwan Land Development Co., Ltd, the largest retail company in Taiwan).

2020 – Mike Caramraz Halkhore – “The Clinical Lived Experiences of first-year Newly Registered Nurses: A Phenomenological Study in Mauritius” (Position after the PhD: Programme Leader at Polytechnic Mauritius).

Supervisor

2022 – Martin Čadek – “A national, collaborative analysis of the NCMP process with parents, carers, and other stakeholders”.

International Doctoral Supervision

2020 – Mirela Polić, PhD candidate at the University of Zagreb, Croatia – mentor of ERASMUS+ research practice stay (January – April 2020)

BA PR (Hons) (academic dissertations)

2020/2021 – “The Coverage of Breast Implants in the British Press”

2020/2021 – “Working-class men and PR”

2020/2021 –  “Working-class students and PR education”

2020/2021 –  “Fashion PR”

2019/2020 – “The Effectiveness of H&M at communicating sustainability policy to publics 

2019/2020 –  “The Effect of Corporate Social Responsibility on the Reputation of Luxury Fashion Companies”

2019/2020-  “Exploring the Use of Fashion in Early Ciggarette Campaigns as a Means of Representing Women’s Rights and Feminist Views”.

2019/2020  – “Traditional PR vs Fashion PR: Career Trajectories and the Question of Recognition” 

2017/2018 –  “Exploring the Social Responsibility of Celebrities: The Case Study of Models and Beauty Influencers in the Digital Age” 

2017/2018 – “The Effect of the Rise of Vloggers on Consumer Buying Behaviour” 

2017/2018 – “An Analysis of Consumers’ Motivations for Using Social Media and whether it Affects their ‘real-time’ Engagement”

2017/2018 – “The Use of Social Media Influencers in the Beauty Industry: The Case Study of Mac”

2017/2018 –  “Reputation management in the Security Industry: A Case Study of G4S – “What I saw when I was undercover?”

2017/2018  – “An Analysis of Consumers’ Motivations for Using Social Media and whether it Affects their ‘real-time’ Engagement”

2017/2018 – “The Effect of the Rise of Vloggers on Consumer Buying Behaviour”

2017/2018 –  “The Role of Social Media as a Digital Tool to Enhance Customer Experience: The Case of Batelco Telecommunication Company Bahrain”

2017/2018 – “Exploring the Social Responsibility of Celebrities: The Case Study of Models and Beauty Influencers in the Digital Age”

2016/2017 – “Qatar’s Organisation of FIFA World Cup: Managing Stakeholder Relations” 

2016/2017 – “Tourism and Social Media Engagement: Promotion of Columbia as a Safe Place to Travel”

2016/2017 – “Journalists and Public Relations Professionals in the UK”

2016/2017 – “Social Media and Beauty Bloggers”

2014/2015 – “Towards an Ethical PR? An Exploration into Student’s Ethical Perceptions towards the Sainsbury’s WWI Advert” 

2014/2015 – “Corporate Social Responsibility (CSR): Legitimate Acts of Good Will or Just PR? A Case Study of Waitrose 2014” 

BA (Hons) Journalism (journalism project)

2018/2019 – “Club Closure and the Importance of Saving the Culture” 

2018/2019 –  “A Platform for Empowerment”

2016/2017 – “The Dangers of Online Dating”

2016/2017  – “Post-truth Politics”

2016/2017 –  “Familiarity of Pornography”

2016/2017 –  “Dementia and Benzos”

2016/2017 –  “Sex and Violence”

2015/2016 –  “Depression among teenagers in today’s society”

2015/2016 – “The driving factor behind the rise of food banks in the UK”

2015/2016 – “The effect of child poverty on educational attainment in Leeds”

2014/2015 – “Modern football: The beautiful game?” 

2014/2015 – “The Death of Village Cricket” 

MA/MSc supervisions

2021/2022 (MSc Marketing) – “Feminism and Marketing Strategy” (ongoing)

2021/2022 – (MBA) – “Venture Capital and Black Entrepreneurs” (ongoing)

2020/2021 (MSc Journalism) – “Working Classes and Media and Popular Culture Taste”

2020/2021 (MSc Journalism) – “The Coverage of the British Press of Indian Farmer’s Protests”

2020/2021 (MSc Journalism) – “Multimedia Journalism and Journalism Ethics”

2020/2021 (MSc Journalism) – “Crime News and Media Effects on Youth in Egypt”

2020/2021 (MA Public Relations and Strategic Communications) – “Diversity and inclusion in public relations: A case study of underrepresented groups in spokesman selection”

2019/2020 – (MA Public Relations and Strategic Communications) – “Employee Relations and the Insurance Industry in the UK”

2019/2020 – (MA Public Relations and Strategic Communications) – “Rising like a phoenix from the emissions scandal? The influence of corporate reputation on consumers’ awareness and perceived effectiveness of CSR initiatives in the automotive industry”

2019/2020 – (MSc Journalism) – “Women and Sports Journalism”

2019/2020 – (MA Public Relations and Strategic Communications) – “The Rise of Political Influencer”

2018/2019 – (MSc Journalism) – “Print fashion journalists in India and their experiences online fashion journalism”

2018/2019 – (MSc Journalism) – “Media Ownership and the Public Sphere: An Investigation into Political Agendas of News Outlets”

2018/2019 – (MSc Journalism) – “The role of different forms of media in the portrayal of mental health focussing on the impact on the public sphere and the current challenges faced”

2018/2019 – (MSc Journalism) – “The representation of feminism in British newspapers: A Content and Discourse Analysis”

2018/2019 – (MSc Journalism) – “Power vs Gender: The media portrayal of female politicians: A Case Study of Laura Boldrini”

2018/2019 – (MA Public Relations and Strategic Communication) – “The Role of Public Relations in British Politics”

2018/2019 – (MA Public Relations and Strategic Communication) – “An Analysis of the Impact of the Influencer Promotion of ‘Diet’ Products on Female Body Image”

2018/2019 – (Ma Public Relations and Strategic Communication) – “The Future of Public Relations Education in the United Kingdom”

2018/2019 – (MA Public Relations and Strategic Communication) – “The Music Industry and the Network Society: The New Musicians and the Small World Theory”

2018/2019 – Giang Nguyen (MA International Communication) – “The Impact of Corporate Communications on Corporate Reputation through Social Media in the Case of Navigos Group”

2018/2019 – (MA International Communication) – “Shifting media relations: How Compensation affects Relationship Building with Influencers”

2018/2019 – (MSc Journalism) “An Investigation into the decline of women’s print magazines: The growing popularity of digital media versus women’s desire for domestic and political news”

2018/2019 – (MA International Communication) – “Cultural Impact on Employee Engagement Surveys”

2018/2019 – (MA International Communication) – “Exploring Customer Engagement and Online Brand Community Building on Social Media”

2017/2018 – (MSc Corporate Communications) – “Hearts and Minds: An Exploration of the Role of Emotions in Arts and Heritage Charity Communications Campaigns”

2018/2019 – (MA International Communication) – “A case study of cultural value orientations with regards to professional development training programs offered by SenSolid in the Netherlands and Vietnam” 

2018-2019 – (MA International Communication) – “The Use of Chinese Social Media Platform for Engaging with the Chinese Market” 

2018/2019 –  (MA International Communication) – “The Impact of Corporate Communications on Corporate Reputation through Social Media in the Case of Navigos Group”

2018-2019 – (MA International Communication) – “The Use of Chinese Social Media Platform for Engaging with the Chinese Market”

2018/2019 –  (MA International Communication) – “Shifting media relations: How Compensation affects Relationship Building with Influencers”

2017/2018 – (MSc in Corporate Communications) – Hearts and Minds: An Exploration of the Role of Emotions in Arts and Heritage Charity Communications Campaigns

2017/2018 – (MA in Public Relations and Strategic Communication) – Regaining the Public’s Trust: A Case Study of the Deteriorated Reputation of the Police Force in Bergen

2017/2018 – (MSc in Journalism) – Mass Media and Gender Stereotypes: An Inquiry into Agenda Setting against Male Professional Athletes with Mental Health Issues

2017/2018 – (MSc in Journalism) – Women’s Magazines as a Way of Escaping Discrimination and Bringing Women Empowerment in a Male-Dominated Journalism Industry: A by-line Comparison of The Spectator and Red magazine

2017/2018 – (MA in International Communication) – The transition from cross-cultural training to work floor implementation: A case study of KIT Intercultural Professionals and cross-cultural training methods

2017/2018 – (MA in International Communication) – Brand Management across Cultures: Creating a cultural guide useful for brand adaptation in Japan – A Case Study of Transperfect

2017/2018 – (MA in International Communication) – External and Internal Company Communications in the Network Society: Importance of Maintaining External and Internal Relationships of the Company – A Case Study of WebAds Publishers Network

2016/2017 – (MSc in Journalism) – “Agenda Setting and the Mass Media in the UK: The Case Study of NHS” 

2016/2017 – (MSc in Journalism) – “Public’s Perceptions of Journalism and the Influence of Popular Culture: An Analysis of Movies Portraying Journalism as a Profession” (1920-2017) 

2016/2017 – (MS in PR and Strategic Communication) – “The relationship between Journalists and Public Relations Practitioners”

2016/2017 – (MA in PR and Strategic Communication) – “Feminisation of PR”

2016/2017 – (MA in International Communication) – “The Challenges of change in a multicultural team: Applying storytelling in the management process” 

2016/2017 – (MA in International Communication) – “A Cross-Cultural Communication to CSR Communication: The Case Study of Royal Dutch Shell” 

2016/2017 – (MA in International Communication) – “Digital Age and the Print Media: The Impact of Media on Product Purchase among Young Chinese

2016/2017 (MA in International Communication) – “Factors Affecting The Convergence Of Organizational Cultures in Mergers & Acquisitions: A Communication Approach To A Successful Merger Or Acquisition – A Case study on FORCE Technology and DELTA AS”

2015/2016 – (MSc in Corporate Communications) – “Traditional Versus Digital Marketing: An Exploration of British Face-to-Face Brand Interactions with Consumers in a Digitalised World”. 

2015/2016 – (MSc in Corporate Communications) – ““Leadership Success and the Art of Communication: A Study into the Reality of Identifying and Recruiting Truly Effective Global Leaders”.

2015/2016 – (MA in PR and Strategic Communication) – “The Agenda Setting Function of the Mass Media in the United States: The Case of Hillary Rodham Clinton”.

2015/2016 – (MA in PR and Strategic Communication) – “Celebrity Brand Ambassadors and Public Relations: Kate Middleton and the British Fashion Industry”.

2015/2016 – (MSc in Corporate Communications) – ““Exploring the Need for Public Relations in Healthcare: A Case Study Analysis of Living Like You”.

2015/2016 – (MA in PR & Strategic Communication) – “Humour and Business Leaders: A Study of the Perception of Business Leaders’ use of Humour and its Impact on Attitudes towards Source Credibility and Liking, and Brand Attitudes among the British Public”

2015/2016 – (Master in International Communication)  – ““Hofstede’s Model and the Consumer Behaviour: Cross-Cultural Analysis of Ratings and Reviews of the Royal Philips Consumers and the Impact on Company’s CRM Activities and Consumer’s Satisfaction” 

2014/2015 – (MSc in Journalism) – “Representation of Broadcast Female Sports Journalists in the Print Media” 

2014/2015 – (MA in PR & Strategic Communication) – “Corporations – NGOs: An Analysis of Sainsbury’s Partnership with Comic Relief” 

2014/2015 – (MSc in Journalism) – “Media, the Body Image and the Expected Roles: The Media Framing of Kate Middleton” 

2014/2015 – (MA in PR & Strategic Communication): “CSR and Community Relations: The Employee perspective – A Case Study Based on Kuwait Airways” 

2014/2015 – (MSc in Corporate Communications) – “Exploring Corporate Social Responsibility (CSR) in Qatar: A corporate and stakeholders’ perspective”