Behavioural Sociologist and Mass Communication Scholar. ILM-certified coach. Environmentalist. Ecofeminist. Vegetarian. Animal Lover. Former Journalist. PR Academic and Convert. Young scholar mentor. Championing research-led teaching. Empowering disempowered and always advocating.
According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part of the communication process and it has a psychological motivation dependent on interpretation of the message receiver and the social context (Lynch 2002; Meyer 2000). Majority of the research and available knowledge focuses on the…
The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that…