Coco Chanel

Communication, Marketing communication, PR

#Chanel’s New Campaign: Emancipation Continued, and a New Communication Focus

Chanel’s new campaign “Chance Eau Vive” launched in June 2015 features Chanel girls bowling with Chanel perfume while wearing Chanel’s new Haute Couture collection. Chanel’s girls are bowling with new Chanel perfume that serves both as a bowl and a pin, or a set of pins as the advert shows. When one Chanel girl hits

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