I run into a few forum discussions of prospective students wondering if they can get rich if they study marketing. At first I thought it was a very weird question because when I was deciding what to study long time ago in 1998, I did not even think of the financial aspect of my choice. I […]
#Will You Get Rich if You Study Marketing? Read Post »
According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part of the communication process and it has a psychological motivation dependent on interpretation of the message receiver and the social context (Lynch 2002; Meyer 2000). Majority of the research and available knowledge focuses on the
The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that
#A Comment on Tesco’s New Campaign Read Post »