communications Archives - Dr Martina Topić-Rutherford

Calls for papers, Communication, Mass Media & Journalism, PR, Society

CALL FOR CHAPTER PROPOSALS

FOOD MATTERS: SUSTAINABILITY, EATING HABITS AND THE ROLE OF PUBLIC RELATIONS AND COMMUNICATIONS IN THE WORLD OF CLIMATE CHANGE Editors: Dr Martina TopićThe University of AlabamaCollege of Communication and Information SciencesDepartment of Advertising and PRmtopic@ua.edu / martinahr@gmail.com Dr Marija Geiger ZemanIvo Pilar Institute of Social SciencesZagreb, CroatiaMarija.GeigerZeman@pilar.hr RATIONALE AND THE CALL FOR PAPERS Sustainability is […]

Communication, Communication Excellence, communications, consumerism, eco-living, ecofeminism, food, innovation in food, Public Relations, sustainability, Women

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#A Comment on Tesco’s New Campaign

The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that