Chanel Archives - Dr Martina Topić-Rutherford

#Chanel and Bags for Men: A Comment on the New Campaign

Chanel has recently released a new advert as part of the chapter 18 of their famous ‘Inside Chanel’ campaign. What is particularly interesting in this campaign is that not only the main film features the story of Gabrielle and invites for emancipation and the freedom of choice of women, but Gabrielle’s bags are also shown […]

Communication, Marketing communication, PR

#Chanel’s New Campaign: Emancipation Continued, and a New Communication Focus

Chanel’s new campaign “Chance Eau Vive” launched in June 2015 features Chanel girls bowling with Chanel perfume while wearing Chanel’s new Haute Couture collection. Chanel’s girls are bowling with new Chanel perfume that serves both as a bowl and a pin, or a set of pins as the advert shows. When one Chanel girl hits

Chance Eau Vive, Chanel, Coco Chanel

#Chanel’s New Campaign: Emancipation Continued, and a New Communication Focus Read Post »