Chapters in handbooks and textbooks
M. Topić-Rutherford (submitted). The 20th-Century Behavioural Public Communications Campaigns of the UK Government. In – Myers, C. (ed), Routledge Companion to Public Relations History. N.Y.: Routledge.
M. Topić-Rutherford (submitted). Fashion Public Relations: Challenges and Perspectives. In – Tench, R., & Waddington, S. (eds), Exploring Public Relations, 6th edition. Longman: Pearson.
M. Topić (2022). Gender in Strategic Communication: Feminization, Stereotypes and a Search towards Excellence. In – Falkheimer, J., & Heide, M. (eds), Research Handbook of Strategic Communication. London: Edward Elgar Publishing.
M. Topić (2021). Public relations theories: Communication, Relationships and Persuasion. In – Tench, R., & Waddington, S. (eds). Exploring Public Relations, 5th edition. Longman: Pearson.
M. Topić; M. Polić (2021). Fashion Public Relations. In – Tench, R., & Waddington, S. (eds). Exploring Public Relations, 5th edition. Longman: Pearson.
M. Topić (2017). Public Relations Theories: An Overview. In – Tench, R., & Yeomans, L. (eds.) Exploring Public Relations: Global Strategic Communication, 4th edition. Longman: Pearson.
Chapters in edited books (invited)
M. Topić-Rutherford, C. B. Bawole (submitted). Media CSR in Times of War in the USA. In – Jupowicz-Ginalska, A., Anton, A., Maijanen, P., & Harms, B. (eds), Media Corporate Social Responsibility in Times of War: Crisis, Communication, and the Conflict in Ukraine. London: Routledge.
M. Topić, M. Chmiel (2025). Networking, Women, Freelancing, and Work-Life Satisfaction among UK Mass Communication Professionals. In – Anton, A., & Moise, R. (eds), Gender and Freelancing in the Communication Industries. Experiences, practices, discourses. Bingley: Emerald.
M.Topić (2025). Foreword: Celebrating Interdisciplinarity. In – Geiger Zeman, M., Holy, M., & Chmiel, M. (eds), Beauty Industry: Gender, Media and Everyday Life. Bingley: Emerald.
M. Topić, I. Kostopoulos (2025). The Environmental Cost of Vanity: An Ecofeminist Analysis of the Beauty Industry, Consumer Behaviour and Environmental Attitudes. In – M. Geiger Zeman, M. Chmiel, & M. Holy (eds), Beauty Labour: Gender, Media and the Everyday Life. Bingley: Emerald.
M.Topić (2025). Preface: Overcoming Geographic Discrimination in Research. In – Holy, M., Budak, J., & Medić, R. (eds), Creativity 360°: Exploring the Dynamics of the Creative Industries in Southeast Europe. Bingley: Emerald.
M. Geiger Zeman, G.-M. Miletić, M. Topić (2025). Wellbeing and gender differences in PR and Communication sector in Croatia: Descriptive analysis of interpersonal relationships, work-life (in)balance and experiences of discrimination. In – Holy, M., Medić, R., Budak. J. (eds). Creativity 360°: Exploring Creative Everyday Dynamics in Southeast Europe and Beyond. Bingley: Emerald.
R. Tench, M. Topić (2024). Education Agent. Navigating UN Sustainability Goals with Strategic Communication and Corporate Responsibility in an Evolving Media Landscape. In – Romenti, S. (ed), Inside Nuvola Lavazza: A hub for Strategic Communication, Company Values, and Vision. Milan: Bocconi University Press.
M. Topić (2024). Foreword to the book: Why Do We Need Ecofeminism? In – Djurdjevic, G., & Marjanic. S. (eds), Ecofeminism on the Edge: Theory and Practice. Bingley: Emerald.
M. Topić, R. Tench (2020). Women in Public Relations: A Thematic Analysis of ECM Data (2009-2019). In – Theofilou, A. (ed), Women in Public Relations History. London: Routledge.
M. Topić (2020). Ekofeministička analiza vrijednosti i filozofija globalnih eko-selâ: Jesu li žene sklonije kolektivizmu i anti-hijerarhiji nego muškaraci? (An Ecofeminist Analysis of Values and Philosophies of Global Eco-villages: Are Women More Inclined towards Collectivism and anti-hierarchy than men?). In – Ekofeminizam: Od zelenih do ženskih studija (Ecofeminism: From Green to Women’s Studies), Đurđević, G., & Marjanić, S. (eds). Zagreb: Durieux (In Croatian).
R. Tench, M. Topić (2018). Strategic Competencies. In – Heath R.L., & Johansen, W. (eds). Encyclopedia of Strategic Communication, 3 Volume Set. W. N.Y.: Wiley-Blackwell.
S.Sremac; Z. Popov-Momčilović; M. Topić; M. Jovanović (2015). For the Sake of the Nations: Media, Homosexuality and Religio- Sexual Nationalisms in the Post-Yugoslav Space. In – S. Sremac, & R. R. Gazenvoort (eds.), Religious and Sexual Nationalisms in Central and Eastern Europe: Gods, Gays and Governments. Leiden: Brill.
M. Topić (2013). European Identity and the Far Right in Central Europe: A New Emerging Concept or a New European ‘Other’? In – Radeljić, B. (ed.), Debating European Identity: Bright Ideas, Dim Prospects. Oxford: Peter Lang.
M. Topić (2012). Deconstruction of the Religious Narrative: Antemurale Christianitatis and the Construction of Difference. In – Knežević, N., & Sremac, S. (eds.), Demitologizacija religijskih narativa na Balkanu:Uloga Religija u (post) konfliktnom društvu i pomirenju. Novi Sad: Centre for research of religion, politics and society.
M. Topić (2011). Nation Formation and Europeanization as a Conflict of Tradition and Modernization: Croatia’s Case Revisited. In – Ichijo, A. (ed.), Europe, Nations and Modernity. Basingstoke: Palgrave Macmillan.
M. Topić (2010). Europeanization vs. Balkanization: Modernization and Identity Fragmentation in Croatia. In – Božić, M.; Golubović, S. (eds.), Balkan u procesu Evrointegracije: Unutarregionalni odnosi. Niš: Faculty of Humanities and Social Sciences and Center for Sociological Research.
Chapters in edited books
M. Topić-Rutherford, L. L. Lemon, C. B.Bawole (accepted). Informal Practices and Employee Engagement: Lessons for PR Leaders. In – Topić-Rutherford, M., & Chmiel, M. (eds), Leadership and Workplace Culture in Public Relations Industries. London: Routledge.
M. Topić-Rutherford (accepted). PR in a Time of Dissent: Political PR of the Croatian People’s Movement in the 19th Century Dalmatia. In – St John III, B., Kazmi, S., & Foust, J. (ed), Public Relations in Times of Dissensus: Narratives, Artifacts and the Challenges of Meaning. Lanham: Lexington Books.
M. Topić-Rutherford (accepted). Introduction – Food Issues: The Power of Communication, Public Relations and the (missing) Culture of Responsibility. In – Topić-Rutherford, M., & Geiger Zeman, M. (eds), Food and Sustainability: Communication, PR and the Culture of Responsibility. Bingley: Emerald.
M. Topić-Rutherford (accepted). ‘Go easy with bread, eat potatoes instead’ – Food Rationing Behavioural Change Campaign of the UK Government (1940-1954). In – Topić-Rutherford, M., & Geiger Zeman, M. (eds), Food and Sustainability: Communication, PR and the Culture of Responsibility. Bingley: Emerald.
M. Topić-Rutherford, M. Geiger Zeman, G. Round (2026). “They Don’t Promote It, in the Capitalist Society that Promotes the Meat Industry” – Echo Chambers and Media Mistrust Among Women Vegans in the UK and Croatia: A Contribution to the Debate on the Social Responsibility of the Media. In – Todorović, M., Idowu, S. O., & Puiu, S. (eds), Sustainability and Social Responsibility of the Media and in the Media: Media Perception and Environmental Impact in the 21st Century. London: Springer.
A.Theofilou, M. Topić (2025). Introduction. In – A.Theofilou, & M. Topić (eds), Histories of Political Public Relations: From Propaganda to Public Health. London: Routledge.
M. Topić (2025). ‘The British public is not to be sneezed at’ – The Role of Social Class and Campaign Colours in the UK’s ‘Coughs and Sneezes’ Public Health Behavioural Change Campaign (1931-1960). In – A. Theofilou, & M. Topić (eds), Histories of Political Public Relations: From Propaganda to Public Health. London: Routledge.
M. Topić (2023). Introduction: An Ecofeminist Perspective on Women and the Media in Capitalism and Socialism. In Topić, M (ed), Women and the Media in Capitalism and Socialism: An Ecofeminist Inquiry. London: Intellect.
M. Topić (2022). Introduction: Is it a One Big Habitus? In – M. Topić (ed), Towards a new understanding of masculine habitus and women and leadership in public relations industry. London: Routledge.
M. Topić (2022). “… I have found with women I have had some really good female bosses, but a lot of them can get quite bitchy…” Leadership Styles, Socialisation and Blokishness in Public Relations Industry in England. In – M. Topić (ed), Towards a new understanding of masculine habitus and women and leadership in public relations industry. London: Routledge.
M. Topić, G. Lodorfos (2021). Introduction. In – Topić, M., & Lodorfos, G. (eds), The Sustainability Debate: Policies, Gender and the Media. Bingley: Emerald.
R. Tench, M. Topić (2017). Evaluating CSR, Sustainability and Sourcing within the UK Supermarket Industry: The Case of Waitrose/John Lewis Partnership. In – Eweje, G., & Bathurst, R. (eds.), CSR, Sustainability and Leadership. London: Routledge.
M. Topić (2014). Taste, Kitsch and the Geek rock: A Multiple Modernities view. In – Willis, V., & DiBlasi, A. (eds.), Guitars and Geeks: An Exploration of the Music and Culture of Geek Rock. New York: Scarecrow Press, Rowman & Littlefield Group.
M. Topić (2015). Holocaust Denial in the Croatian Catholic Church. In – B. Radeljić, & M. Topić (eds.), Religion in the Post-Yugoslav Context. New York: Lexington (Rowman and Littlefield Group).
M. Topić (2014). From Haskalah toward Re-Interpretation of Tradition: A Crisis in American Reform Judaism in the 21st Century. In – Ganiel. G.; Winkel, H., & Monnot, C. (eds.), Religion in Times of Crisis, Association for the Sociology of Religion: Social Order’s book series. Leiden: Brill.
M. Topić; S. Sremac (2014). Introduction: Europe as a Multiple Modernity. In – Topić, M.; Sremac, S. (eds.), Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging. Newcastle Upon Tyne: Cambridge Scholars Publishing.
S. Sremac; M. Topić (2014). Concluding Remarks: Are Contested Identities in the Public Sphere Sacred or Secular? In – Topić, M., & Sremac, S. (eds.), Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging. Newcastle Upon Tyne: Cambridge Scholars Publishing.
M. Topić (2014). A European Intifada? On the New Form of an Old European Anti-Semitism in the New Millennium. In – Topić, M., & Sremac, S. (eds.), Europe as a Multiple Modernity: Multiplicity of Religious Identities and Belonging. Newcastle Upon Tyne: Cambridge Scholars Publishing.
M. Topić; C. Sciortino (2012). Cultural Diplomacy and Cultural Imperialism: A Framework for the Analysis. In – Topić, M., & Rodin, S. (eds), Cultural diplomacy and Cultural imperialism: European perspective(s). Frankfurt a. M: Peter Lang.
M. Topić (2012). Culture and Identity as Tools for Forging Europeanization. In – Topić, M.; Rodin, S. (eds), Cultural diplomacy and Cultural imperialism: European perspective(s). Frankfurt a. M: Peter Lang.
International conference proceedings (peer reviewed)
M. Topić, M. Geiger Zeman, Z. Zeman (2022). Multiple meanings of the face mask: Masking as the new social practice in the context of lockdown creativity and pandemic chic. In – Creative Future Insights 2021: Creative Industries and Experience Economy, eds. J. Budak, M. Holy & R. Medić. Zagreb: VERN University and the Institute of Economics.
S. Sremac; Z. Popov Momčilović; M. Jovanović; M. Topić (2014). Eros, Agape, and Ethnos: Proposal for a Critical Analysis of the Public Discourse on Religion, Homosexuality, and Nationalism in the Context of the Western Balkans. In – Valić Nedeljković, D.; Sremac, S.; Knežević, N.; Gruhonjić, D. (ed.) The role of media in normalization of relations in Western Balkans. Novi Sad: Faculty of Philosophy and Centre for Research in Religion, Politics and Society (In Serbian/Croatian).
M. Topić (2012). Nation and National Identity Formation/Construction: The Case of Croatia. In – Pappas, N. C. J. (ed.) History and Culture: Essays on the European Past, Athens: ATINER.
M. Topić (2012). Discourses on Religion and Reconciliation in Croatia: Modernity and Postmodernity. In – Sremac, S.; Grozdanov, Z.; Knežević, N.; (eds.) Opasna sjećanja i pomirenje: Kontekstualna promišljanja o religiji u postkonfliktnom društvu. Rijeka: ExLibris (In Croatian).
M. Topić; D. Todorović (2011). Religious identities in Croatia and Serbia: Failure or Advantage in Building the European identity? – In – Sinani, D. (ed.) Antropologija religije i alternativne religije: Kultura identiteta. Belgrade: Faculty of Philosophy.
M. Topić (2010). Overcoming Nationalism: ‘Croatian’ Alan Ford as a Cross-National Bound in (former) Yugoslavia. In – Stevanović, B.; Kostić, A.; Mitrović, Lj. (eds.) Mediji i kultura mira na Balkanu, Niš: Faculty of Humanities and Social Sciences and Center for Sociological research
M. Topić (2009). Journalism of Attachment: Did ITN lie? How the Media Created the Outcome of the War in Bosnia. In – Pasadeos, Y. (ed.) Variety in Mass Communication Research. Athens: ATINER.
Research reports
M. Topić (ed). EUPRERA Report Vol. 5, No.3. M. J. Cunha, T. Reigadinha, C. Cruz, C. Belim (2024). Well-being in Public Relations and Communications Industries in Portugal. Creative Media and Communications Research Ltd. & EUPRERA.
M. Topić (ed). EUPRERA Report Vol. 5, No.2. Topić, M., & Chmiel, M. (2024). Life satisfaction, job satisfaction and well-being in the Public Relations and Communication Industry in the United Kingdom. Creative Media and Communications Research Ltd. & EUPRERA.
M. Topić, Round, G., Carbery, C., Hunter, T., Young, M., Carr, R., Cockett, S., Eagles, S., Shaw, K., Fowler, M., Wajahat, A., Malone, S., Jekhine, D., Griggs, A. (2022). Women and Organisational Culture in SMEs. WECAN Report. Leeds Beckett University, Leeds.
M. Topić, Round, G., Edmondson, C., Kyriazi, F., Dolan, J.C., Primakov, M., Magarry, K., Corbett, R., Washington, R., Gaynor, J., Brannigan, P., & Pickering, O. (2022). Women and Succession Planning in SMEs. #WECAN report. Available from this link
M. Topić, Konstantopoulou, A., Leung, M., Trem, K., Carbery, C., Ogbemudia, J., Clayton, T., Heron, E., Reynolds, M., & Mahtab, T. (2021). Women in SMEs: A Systematic Literature Review (2000-2021). #WECAN report. Leeds: Leeds Beckett University.
M. Topić, Carbery, C., Arrigoni, A., Clayton, T., Kyriakidou, N., Gatewood, C., Shafique, S., & Halliday, S. (2021). Women and Networking: A Systematic Literature Review (1985-2021). #WECAN report. Leeds: Leeds Beckett University.
M. Topić (2021). Internationalisation of SMEs in Leeds and Wakefield: A Summary of Findings. COMPETE IN Report. Leeds: Leeds Beckett University.
M. Topić, Diers-Lawson, A., Goodman, C. (2020). An inquiry into ways research-based teaching can contribute towards student attainment, satisfaction and employability prospects. Leeds: Leeds Business School.
M. Topić (2020). Women in Public Relations in England. EUPRERA report Vol. 2, No.1. Leeds/Brussels: Creative Media and Communications Research Ltd & EUPRERA. Download here
M. Topić (2019). ‘Bloke-ification as a social issue? The case study of women in the UK’s advertising industry: The Key Findings from the British Academy-funded Project. Leeds: Leeds Business School, Leeds Beckett University.
M. Topić; Cunha, M.J. Reigstad, A.; Jelen-Sanchez, A.; Diers Lawson, A.; Polić, M.; Moreno, A.; Zurbano Berenguer, B.; Damian-Gaillard, B.; Sanz, P.; Fuentes Lara, C.; Cesarec Salopek, N.; Saitta, E.; Cruz, C.; Simeunović Bajić, N.; Vandenberghe, H.; Bibilashvili, L.; Kaladze, N. (2019). Women in Public Relations – A Literature Review (1982-2019). EUPRERA Report Vol 1., No. 1. Leeds/Brussels: Creative Media and Communications Research Ltd. & EUPRERA.
B.Mitchell; M. Topić (2019). Generation Z & Consumer Trends in Environmental Packaging. The Retail Institute, Leeds Beckett University.
M. Topić; D. Devins (2019). COMPETE IN: The International Best Practice Review. Interreg, European Commission / Leeds Beckett University.
B. Mitchell, M.Topić; O. Munroe (2018). Product and Packaging Innovation: Attitudes, Behaviours, and Strategies for Sustainable Packaging. The Retail Institute, Leeds Beckett University.
R.Tench; A. Diers-Lawson; M.Topić (2017). Strategic and Brand Communication Toolkit. European Commission’s PES Service Network.
R. Tench; A. Diers Lawson; M. Topić (2017). European Network of Public Employment Services Mutual Learning: Communications and Branding Strategies Toolkit Benchmarking Report 2017. Benchmarking report to the European Commission’s PES Service Network.
A. Khaya; A. Triandafyllidou; H. Kuoki; A. Tecmen; M. Topić (2012). Bologna process as Modernization and Europeanization. (WP9, Research report to the European Commission in FP7 EC project ‘Identities and modernities in Europe’).
A. Ichijo; G. Bozec; M. Hajdinjak; M. Topić (2012). The place of Religion in Education in Bulgaria, Croatia, France, and the UK. (WP9, Research report to the European Commission in FP7 EC project ‘Identities and modernities in Europe’).
M. Topić; S. Rodin; S. Vasiljević (2011). Consolidation of the Case study: Croatia – An Overview and Reflection (WP8, Research report to the European Commission in FP7 EC project ‘Identities and modernities in Europe’).
M. Topić; S. Rodin; S. Vasiljević (2011). Appendix to WP5: Observations of Europe Day, 2009-2011 – Croatia. (Research report to the European Commission in FP7 EC project ‘Identities and modernities in Europe’).
M. Topić; S. Vasiljević (2011). Identity construction programs of the state and the EU: Case study Phase III – Citizens and Modernities – Between National and European Paths in Croatia (WP7, Research report to the European Commission in FP7 EC project ‘Identities and modernities in Europe’).
M. Topić; S. Vasiljević (2011). Identity construction programs of the state and the EU: Case study Phase II (WP6, Research report to the European Commission in FP7 EC project ‘Identities and modernities in Europe’).
S. Rodin; M. Topić; S. Vasiljević (2010). Identity construction programs of the state and the EU: Case study phase I (WP5, Research report to the European Commission in FP7 EC project ‘Identities and modernities in Europe’).
M. Topić; S. Vasiljević; S. Đurašković (2009). The state of the art: Various paths to modernity – Croatia’s case report (WP4, Research report to the European Commission in FP7 project ‘Identities and modernities in Europe’).
Professional papers
M.Topić (2023). Behaviour and Organisational Culture: Some Findings from Recent Research and a Call for Participation. The Retail Review, The Retail Institute, Leeds Beckett University.
M.Topić (2021). Attitudes and Grocery Shopping Habits of Women in the UK: Class Background as an Influencer on Food Waste Behaviour and Views of Yellow Sticker Shopping. The Retail Review, The Retail Institute, Leeds Beckett University.
M.Topić, & R. Tench (2020). Rising power and influence? Consumer and media impact on company CSR policies. The Retail Review, The Retail Institute, Leeds Beckett University.
M. Topić (2020). The Equality is in the North? Women in the Advertising Industry in England, and the North-South Divide in Perceptions of Equality of Opportunities in the AdLand. The Retail Review, The Retail Institute, Leeds Beckett University.
M. Topić (2017). Commentary: Corporate Social Responsibility and Consumer Responses in the Supermarket Industry. Seasonal Retail Review, The Retail Institute, Leeds Beckett University.