#Women in the Media

CALL FOR BOOK CHAPTERS Editors: Martina Topic, Leeds Business School, Leeds Beckett University, United Kingdom Sydney Heifler, The University of Oxford, United Kingdom Women in the Media: Who Creates the News? So far, the research has shown that women have less voice in the media than men do, both as the creators of news, the…

#On Brexit

The majority in the UK has voted to leave the EU. It is not a massive majority of the country, but it is the majority of those who voted in the referendum. This referendum result presents a victory of the Leave camp and UKIP that has been campaigning to leave the EU for a long…

#The Future of TV in the UK

Until the last year, those of us who are still attached to more traditional media while embracing new technologies, had a hope that the traditional media are not losing battle with the new media. For example, since 2005 Ofcom reports were systematically showing that the TV would be most missed media if it was not…

#About Humour in Marketing and Advertising Communication, and Tesco’s Valentine’s Day Campaign

According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part of the communication process and it has a psychological motivation dependent on interpretation of the message receiver and the social context (Lynch 2002; Meyer 2000). Majority of the research and available knowledge focuses on the…

#More than Just a Car? A Comment on Volkswagen’s New Campaign

A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The company installed, as it was discovered, false devices to hide the actual amount of emissions and cheat on controls. Nevertheless, the company marketed their cars in the US as environmentally friendly while cars actually produced…

About this website

This website will contain information about my academic and professional work, and my blog. The blog will be about everything related to communication, media and everyday lives. These are the field that interest me, both professionally and personally. I will write about communication campaigns, various events, polls, books, music and everything that interests me and…