#And then suddenly…Burberry!

There has already been a growing debate on John Lewis traditional Christmas campaigns, seen as the most expected marketing event of the year. The excitement goes that far that some are already wandering whether we can again expect an emotional campaign from a popular British retailer. The date has already been announced, 11th November is…

#About Humour in Marketing and Advertising Communication, and Tesco’s Valentine’s Day Campaign

According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part of the communication process and it has a psychological motivation dependent on interpretation of the message receiver and the social context (Lynch 2002; Meyer 2000). Majority of the research and available knowledge focuses on the…

#More than Just a Car? A Comment on Volkswagen’s New Campaign

A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The company installed, as it was discovered, false devices to hide the actual amount of emissions and cheat on controls. Nevertheless, the company marketed their cars in the US as environmentally friendly while cars actually produced…