Communication

Calls for papers, Communication, Mass Media & Journalism, PR, Society

CALL FOR CHAPTER PROPOSALS

FOOD MATTERS: SUSTAINABILITY, EATING HABITS AND THE ROLE OF PUBLIC RELATIONS AND COMMUNICATIONS IN THE WORLD OF CLIMATE CHANGE Editors: Dr Martina TopićThe University of AlabamaCollege of Communication and Information SciencesDepartment of Advertising and PRmtopic@ua.edu / martinahr@gmail.com Dr Marija Geiger ZemanIvo Pilar Institute of Social SciencesZagreb, CroatiaMarija.GeigerZeman@pilar.hr RATIONALE AND THE CALL FOR PAPERS Sustainability is […]

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Communication, Marketing communication, PR

#Chanel and Bags for Men: A Comment on the New Campaign

Chanel has recently released a new advert as part of the chapter 18 of their famous ‘Inside Chanel’ campaign. What is particularly interesting in this campaign is that not only the main film features the story of Gabrielle and invites for emancipation and the freedom of choice of women, but Gabrielle’s bags are also shown

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Communication, TV Series, Uncategorised

#On Netflix and the Future of TV Series

I read last week that Netflix has an information on when viewers get hooked up with a series. According to the information, viewers get hooked up to a series when watching episodes between two and eight (Kastrenakes, 2015). At first I raised my eyebrows, but then I thought about it again. Indeed, when I recently

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Communication, Marketing communication, PR, Uncategorised

#About Humour in Marketing and Advertising Communication, and Tesco’s Valentine’s Day Campaign

According to Crawford (1994), humour is one of the most persuasive and successful communication strategies. Nevertheless, humour is a part of the communication process and it has a psychological motivation dependent on interpretation of the message receiver and the social context (Lynch 2002; Meyer 2000). Majority of the research and available knowledge focuses on the

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Communication, CSR, Marketing communication, PR, Uncategorised

#More than Just a Car? A Comment on Volkswagen’s New Campaign

A few months ago, Volkswagen faced now well-known environmental scandal that stirred international controversy and attracted extensive media coverage. The company installed, as it was discovered, false devices to hide the actual amount of emissions and cheat on controls. Nevertheless, the company marketed their cars in the US as environmentally friendly while cars actually produced

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Communication, Marketing communication, PR, Society, Uncategorised

#Time for a Royal Visit to M&S?

We have been hearing for a while that British M&S is doing fine with M&S Food but not so well with fashion. This is despite the fact M&S offers traditionally good quality clothes. The situation in the fashion department looked improved with rise in sales, however, in 2015 a new decline has been reported (Butler,

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Communication, Marketing communication, Uncategorised

#A Comment on Tesco’s New Campaign

The largest British supermarket chain Tesco recently published a series of advertisements promoting their policies, such as opening additional tills if there is more than one person in the queue and the price promise. Tesco can hardly be called a champion in emotional advertising, which does make sense since it is difficult to imagine that

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Communication, Film reviews, Society

#Sending the Wrong Message in a Fun and Appealing Way: A Comment on the Movie Burlesque

I watched a movie “Burlesque” the other day. It is an old movie (from November 2010), but I only saw it the other day. I just have to comment even though it is not a new movie, because it made an impression on me and I am still thinking about it. The movie received a

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Communication, Marketing communication, PR

#Chanel’s New Campaign: Emancipation Continued, and a New Communication Focus

Chanel’s new campaign “Chance Eau Vive” launched in June 2015 features Chanel girls bowling with Chanel perfume while wearing Chanel’s new Haute Couture collection. Chanel’s girls are bowling with new Chanel perfume that serves both as a bowl and a pin, or a set of pins as the advert shows. When one Chanel girl hits

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Communication, Marketing communication, PR, Uncategorised

#Emotional Advertising and the Banking System

The economic crisis in the EU, and in Greece in particular, has brought immense criticism of banks accused of fuelling the crisis, and getting away with it at the expense of ordinary citizens who suffer the consequences. Many questioned why national Governments saved banks since banks are privately owned businesses registered for profit only. The

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