April 2017

Communication, Marketing communication, PR

#Chanel and Bags for Men: A Comment on the New Campaign

Chanel has recently released a new advert as part of the chapter 18 of their famous ‘Inside Chanel’ campaign. What is particularly interesting in this campaign is that not only the main film features the story of Gabrielle and invites for emancipation and the freedom of choice of women, but Gabrielle’s bags are also shown […]

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Books

#Book Review: Communication Excellence

New book by a group of European scholars discusses what constitutes excellent communication. Communication Excellence: How to Develop, Manage and Lead Exceptional Communication has been published by Palgrave (see here) recently, and the authors are Ralph Tench, Dejan Vercic,  Ansgar Zerfass, Angeles Moreno,  and Piet Verhoeven The book is a result of 10 years of the

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Film reviews

#On Netflix’s Programme Matches & Two New Films I Really Did Not Like

Netflix has recently implemented a new system of programme matches, i.e. when you look at the programme in an attempt to decide what you want to watch it gives you a percentage that indicates whether that programme matches what you normally watch and like.  I was sceptical about it at first, but it actually works

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